Lon Safko, an inventor, entrepreneur and nationally known strategist will offer his expertise on how your business can best use digital marketing and harness the power of social media in a 3-hour seminar co-sponsored by SCORE and the Flagstaff Chamber.
Safko will explain why social media marketing is much more than having a Facebook page and sending a few tweets. It is about understanding what the tools of social media are, understanding which ones to use and how to use them most effectively. Attendees will learn about “the fundamental shift in power,” “link love,” “Google Juice” and “What the SEO advantages are to blogging.” Additionally, Safko will explain how QR codes, mobile marketing, “segmenting” and “day parting” can achieve a 35% email conversion rate.
Executives from Levi Strauss & Co., General Mills and Omaha Steaks all praise Safko’s insights on social media and his book, “The Social Media Bible,” a copy of which is included as part of the seminar fee.
Cost to attend “Social Media, the BIG Picture” is $49.95. Register online today to boost your business marketing strategies and learn a completely different perspective on social media and how you maximize its benefits for your company.
“Social Media, the BIG Picture” will be held from 9 am to noon on Saturday, July 14 at NAU’s W.A. Franke School of Business, room 445. REGISTER HERE.