Chamber Members, Bella Investment Group, Sends Relief Workers and $100,000 to Aid Houston Apartment Residents

Flagstaff Business Sends Relief Workers and $100,000 to Aid Houston Apartment Residents

By Jill Anderson

As most Arizonans watch from afar as residents of Texas and Florida reel from the aftermath of Harvey and Irma, many wonder how to help in a disaster of such magnitude. Individual efforts feel like a proverbial “drop in the bucket” compared to the massive need for relief and recovery.

One Flagstaff business, Bella Investment Group, sent funds and manpower to Houston last week to meet the needs of the residents of some 60,000 apartments flooded by Hurricane Harvey. As owners of eight multi-family housing properties in Flagstaff and three in Cottonwood, it was only natural for these local owners to feel compelled to help in this way.

Bella managing partners, Amy Smith Montoya and Gina Picicci, along with their property owners, committed early after the storm hit to donate $100,000 to Harvey relief efforts and soon after sent a team of six to Houston to partner with Apartment Life to create relief kits and distribute them to residents impacted by the flooding.

“I just kept thinking, ‘What if this was Flagstaff?’ Bella doesn’t have the resources to bring people in to support what would be not just a business disaster, but a personal one for our teams as well. It was important for me to send people and not just write a check, and I wanted our team to have the blessing of touching people first-hand,” Bella Managing Partner Amy Smith Montoya said.

Houston’s multifamily housing market, at 616,000 units, is the second largest in the U.S. only to Dallas-Fort Worth. A detailed analysis by Yardi, a software provider for the real estate investment and property management industry, concluded that between 45,000 and 72,000 multi-family units in Houston were damaged by Harvey enough to be uninhabitable. It was also estimated that 3,000 to 5,000 residents of subsidized apartment units were displaced.

“We are truly fortunate to work for a management company and property owners who believe in serving and caring for our neighbors and understanding that our neighbors extend beyond our apartment community,” Gina Picicci, Bella managing partner said. “We were not only able to give monetarily from Bella and our property owners, but we were able to provide assistance in a very small way on the ground.”

Along with Picicci, Khara House was a member of the Bella team that went to Houston to serve the residents of apartment communities in Houston, packing and delivering relief kits—and hope to those who had lost so much. House was personally impacted not only by the devastation the community has experienced, but the outpouring of concern and help from around the country.

“We witnessed police cars lining the streets from around the country to lend aid and relief to first responders who had not yet even had the chance to assess and accept their personal losses,” House said. “We saw barbecue fundraisers and Red Cross vans delivering lunches and dinners where they were needed most. We saw neighbor reaching out to neighbor to lighten each other’s loads. And we saw tears of sorrow become tears of joy as people heard how far folks had come to help.”

While the degree of devastation could seem insurmountable, even the smallest act of kindness, the gift of any size, while just “a drop in the bucket,” was met with great gratitude and continues to make a difference in so many lives.

“We expected the despair in the faces of the people of the community to match the destruction we saw in the streets. But where we expected despair, we saw hope,” House said.

Yardi’s report also estimates Harvey’s economic impact on Houston to range from $100 billion to $180 billion.

“Knowing that I work for a company owned by people that truly care, that truly have service at the heart of what they do, gives my work purpose.  I am a part of making a difference in the world every day,” Crystal Finch DeHoag, Vice President of Operations of Bella Investment Group, said.

Donations for Apartment Life Harvey Relief Kits can be made at

nBella Team with Houston CARES Team

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